Descripción del puesto
bilingual in Spanish and English)
The Digital Marketing Specialist is responsible for managing client relationships and ensuring the successful execution of digital marketing campaigns across all service areas. This role serves as the communication bridge between clients and the GOA-TECH internal teams, overseeing task creation, project coordination, approvals, and performance reporting.
The ideal candidate is detail-oriented, proactive, and skilled at managing multiple campaigns simultaneously — ensuring each client receives consistent communication, organized deliverables, and measurable results.
Responsibilities
Client & Project Management
Serve as the main point of contact for assigned clients.
Conduct onboarding, manage communications, and coordinate regular meetings.
Ensure all project tasks are created, assigned, and completed on schedule.
Deliver monthly performance reports and maintain detailed campaign records.
Set recurring meetings for clients requesting monthly reviews.
SEO
Oversee title and keyword selection for each client’s campaigns.
Create and assign SEO-related tasks to the SEO team for execution.
Review deliverables for quality and alignment with strategy.
Deliver monthly SEO reports within the first week of the following month.
Power
Listings
Manage and update business listings, including hours, location, and staff imagery.
Ensure all directory profiles remain consistent and optimized for visibility.
Coordinate any changes or updates with the client as needed.
Social Media Management
Create monthly content calendars, research trends, and write captions.
Assign graphic tasks to the design team and review posts for accuracy and branding.
Submit posts for review to the Director of Marketing prior to scheduling.
Schedule posts only after client approval has been received.
Email Marketing
Draft copy and structure for each eblast or newsletter.
Send copy for approval to the Director of Marketing prior to task creation.
Coordinate with the design team for visual elements and review all materials before final submission.
Once client approval is obtained, schedule and deploy campaigns.
Social Media & Google Advertising
Develop campaign copy and targeting strategy for both social and Google Ads.
Submit copy and strategy to the Director of Marketing for approval.
Create related tasks for the ads team, review deliverables, and ensure final approval before launch.
Monitor campaign progress and prepare monthly reports with performance insights.
Reporting
Prepare and send monthly performance reports for all active services (SEO, Social Media, Power
Listings, Email, and Ads).
Reports must be submitted within the first week of the new month.
Identify opportunities for improvement and communicate recommendations to clients and internal teams.
Requirements
English level C1 or higher
Experience with Facebook Business Manager, TikTok, Instagram, and LinkedIn Ads
Strong background in social media content creation and management
Excellent writing skills in English and Spanish
Experience analyzing social media metrics is a plus
Benefits
Work from home (Mon–Fri)
Weekends off
We look forward to receiving your application!
Requisitos
- English level C1 or higher
- Experience with Facebook Business Manager, TikTok, Instagram, and LinkedIn Ads
- Strong background in social media content creation and management